7 Habits of Highly Effective SEO Tuesday, Jul 17 2012

When I started my professional career (selling advertising), one of the most influential books that I read at the time was “7 Habits of Highly Effective People”, by Stephen Covey.

It’s not much of an over-statement to say that this book changed my life.

What’s interesting to me is how many of the tenets that Mr. Covey conveyed in this book hold true in many facets of my life, and specifically with digital marketing and search engine optimization (SEO).

I speak to many prospects for SEO services, every day. Some of these believe that SEO is a one-and-done affair.

While I find instances where companies could see some solid gains by simply implementing proper title tags and correcting a few things, more often than not, proper SEO efforts need to be worked on a regular basis to realize the types of gains that can deliver really solid, long-lasting and “optimized” (optimal) results.

Every SEO company will have its own processes for performing SEO, and I’m not suggesting that what follows covers everything that goes into an ongoing SEO effort, but the key ingredients are here.

*Note: items in italics come directly from Stephen Covey’s website.

Habit 1: Be Proactive

Instead of reacting to or worrying about conditions over which they have little or no control, proactive people focus their time and energy on things they can control. The problems, challenges, and opportunities we face fall into two areas–Circle of Concern and Circle of Influence.

Proactive people focus their efforts on their Circle of Influence. They work on the things they can do something about: health, children, problems at work. Reactive people focus their efforts in the Circle of Concern–things over which they have little or no control: the national debt, terrorism, the weather. Gaining an awareness of the areas in which we expend our energies in is a giant step in becoming proactive.

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Principles which provide power for classified advertising? Saturday, May 19 2012

Web design skills

Principles which provide power for classified advertising? For classified advertising to bring the best results, businesses need to comply with the following principles:

1. Choose the newspapers, magazines Relevance: Choose the appropriate paper will help businesses save a lot of money and effort. Suitable for a newspaper job ads and should have these conditions: must be a majority of newspapers are the target customers of the business reader, the competitors of the enterprise also use this paper to ads, classifieds, newspaper is a clear classification, reasonable to the reader can easily find the items they need. Newspaper or magazine would be a top priority, but businesses can also consider doing classified advertising in other publications such as newsletters of local chambers of commerce.

2. Ask the newspaper to provide information on their advertising activities: Besides the information about costs, the “media kit” will provide data on the business issue, due title of ad, the portal of the local demographic.

3. Consider the classified advertising section of newspapers selected: Factors to consider is the area (number of letters, the number of rows) bid for an ad, the cost (to charge the number of letters or by numbers line), the competitors of the business appears on the advertising that the titles that businesses can place their ads. Also, it should also be aware that advertisements for insertion in the image, zoom in bold or title, using many different colors, using the text frame or border not.

4. Choose a suitable ad: You can select an ad to be the competitors quite often and use research to see if it fits your advertising business?

5. Compose a sentence attractive title: Title is the most important part of any ad records, so the need to invest more time to get the best question header, causing the attention and left the impression most readers. Should start by listing out all the benefits of the product or service business, then pick out the most outstanding benefits, consumers most interested to make the main title theme. If you have difficulty with the question heading this way, could elicit an urgent need, a concern that customer. Sometimes, titles just as well, including a word cause attention from customers.

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The method accelerates the website design Wednesday, May 16 2012

Web design skills

web design

When you have a website and professional website design it, but you’re not interested in the speed of your website to display it, it is ideal for users or not? This article will help you solve problems effectively:

1. Use CSS to define properties of objects in the website

The use of CSS will help improve web page download speed significantly. The browser will only load CSS file on every client machine, the next time the web page using CSS file will be taken right at the Client. The focus entirely on the attribute definition file for CSS help HTML code to be brief, clear and reduces the size of the site. A more convenient to use the CSS file that you can change the color, the look of the site quickly by editing the CSS file properties.

2. Writing JavaScript in a page and for many others

This technique is similar to using CSS file for every page. For example, JavaScript code to show ads for multiple pages, if you write all the JavaScript code in a file. Like the CSS file, the browser only download this file once.

3. Using Ajax

Ajax stands for Asynchronous JavaScript And XML’s, is using JavaScript and XML techniques to optimize the data exchange between client and server. Assuming that the site contains a wealth of information, including a section containing two combobox: Country and City. When you select a country on a combobox, the combobox second in the respective cities will appear. The normal way, when choosing a country, its parameters will be sent to the server. At this site’s content is recalculated and then be returned to the client with combobox2 contains the cities of selected countries. Thus only a fraction of web pages that have changed the entire site to download and render. With AJAX, after processing, the server only sends the result to the client list of cities rather than the entire site. This greatly improved the responsiveness of the site.

4. Boldly out what is not needed

Skip Flash files, audio if they are not really necessary. Also, for web programming, the use of HTML control server control instead of ASP / JSP … also helps reduce compile time (from ASP / JSP … to HTML).

5. Avoid nested table in table

When you write nested table in the table, the browser will take more time to display the web page. This is something few people to the most but is a technique for improving the speed displayed the most significant sites. When you put a table inside a table, will take a long time to browse through the entire web browser code within each table and then make the presentation on the screen for viewers. If possible, you use CSS to create rows and columns to the site.

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The website benefits form Monday, May 14 2012

Web design skills | St. Paul Web Design

Business activities on the Internet so many challenges. If you love the best marketers on the Internet, be aware of how to create and direct traffic to the product as well as how to sell them.

Many business owners on the Internet “hit” it. Although they understand the importance of a unique and professional website but do not know website design should look like. So, there are two options that you can spend hundreds of dollars to hire a professional designer to complete it, or you can buy a quality website templates for their own editors.

If you are doing business on the Internet, time is money. You need to select the fund of their time on things that bring revenue. If you think learning to design your own web page will save a lot of money, you’re wrong. That just sold their valuable time only.

This is where you can use their funds more time on creating and marketing the product. So, the best solution is to purchase the website template. The web form will easily download and edit pages as well as plenty of saving valuable time. We will give you a professional website without having to spend your budget.

If your business requires a lot of websites based on normal forms is the optimal site. You can develop a quick and easy website for one hour or less. More and created a series of web the more you earn more money.

We all know that a professional website credibility and increase your revenue. Think about the sites you visit. You want to buy from a website or a website look professional negligence and shall not be arbitrarily good design? Your website reflects it yourself.

If the site is less efficient, the potential and quality of your products will also be implicitly so. The interface is important when visiting a website. Using web templates will bring the profession that it really takes to build your customers and generate revenue.

You can use the template when developing small web sites for their work. Because they are easy to use, just edit web forms with information that you are ready for their work.

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These points should, not when editing website content Wednesday, May 9 2012

Web design skills | Minnesota Web Design

Have you ever asked to compose a short call a real content and concise, attract the reader and if the problem needs to speak up … Here are some dos and don’ts when editing content for websites

1. Benefits

Let’s start with the most compelling benefits of your site and convert it into a bold title. Do not start with welcoming slogans do not mean anything.

Bad: Welcome to the jewelry store of us.
Good: The designer handmade silver jewelry.

2. Empathy

Focus on the needs of customers visiting your website and prospects. Do not talk about your problems first.

Bad: This site was launched two days ago, so please ignore the shortcomings.
Good: Please contact customer service to our inquiries quickly.

3. Consistency

Do not rely on a certain model formats for your site. Do not make it look like a flashy illustrations with 10 fonts and 20 colors.

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