Web design skills

Principles which provide power for classified advertising? For classified advertising to bring the best results, businesses need to comply with the following principles:

1. Choose the newspapers, magazines Relevance: Choose the appropriate paper will help businesses save a lot of money and effort. Suitable for a newspaper job ads and should have these conditions: must be a majority of newspapers are the target customers of the business reader, the competitors of the enterprise also use this paper to ads, classifieds, newspaper is a clear classification, reasonable to the reader can easily find the items they need. Newspaper or magazine would be a top priority, but businesses can also consider doing classified advertising in other publications such as newsletters of local chambers of commerce.

2. Ask the newspaper to provide information on their advertising activities: Besides the information about costs, the “media kit” will provide data on the business issue, due title of ad, the portal of the local demographic.

3. Consider the classified advertising section of newspapers selected: Factors to consider is the area (number of letters, the number of rows) bid for an ad, the cost (to charge the number of letters or by numbers line), the competitors of the business appears on the advertising that the titles that businesses can place their ads. Also, it should also be aware that advertisements for insertion in the image, zoom in bold or title, using many different colors, using the text frame or border not.

4. Choose a suitable ad: You can select an ad to be the competitors quite often and use research to see if it fits your advertising business?

5. Compose a sentence attractive title: Title is the most important part of any ad records, so the need to invest more time to get the best question header, causing the attention and left the impression most readers. Should start by listing out all the benefits of the product or service business, then pick out the most outstanding benefits, consumers most interested to make the main title theme. If you have difficulty with the question heading this way, could elicit an urgent need, a concern that customer. Sometimes, titles just as well, including a word cause attention from customers.

6. Write a complete marketing message about the product or services of the business: The best way is to write a paragraph to talk about products and services of the business, then cut until pruned in accordance with gender limited area, and letters of ad dress form. The basic elements that a passage of the product, the business proposal (offerings, promotions …), the client calls the action, the customer information to contact (address regular mail, email, contact telephone number, website address …). Also, can only focus on the benefits of a product with detailed text, emphasizing that the use of enterprise products will give customers specific benefits (such as saving time time, money, improving health, ensuring opportunities for promotion …).

7. Determine the required length of the ad: First, need to check digit, the number of rows needed to remove these ads sentences, unnecessary words not directly related to the main topic of the message .

8. Use concise language and acronyms used if allowed: abbreviation if allowed. For example: “The machine is easy to use, works fast and helps you save time and money”, just briefly “Use simple, fast, saving time and money “