How to Make Money With Adsense : Adsense Success Tips and Things to Avoid Tuesday, Oct 23 2012

It is too easy for some people to decide that in order to learn how to make money with adsense, they should cut corners on some of the rules and common sense assumptions if they want to have adsense success. This is more likely to get them in trouble with Google administrators.

There is no doubt the thousands of good webmasters have adsense success because they have found a good way to learn how to make money with adsense. By following their lead, you can add your name to the list of successful entrepreneurs using the Adsense principles. However, there are some things associated with the Google program that you should avoid at all costs. These may be specific to the program, or they may be just common sense prohibitions. Take the time to know and understand these things that can destroy your revenue source before you are well started. 

Getting the cart before the horse 

Before attempting to place ads or make money with adsense, be certain that you understand the concepts and the reasoning behind the actions that you will take. Newcomers often get so excited about the prospects of a good work-at-home income that they will leap into the program and then wonder why the revenues are not as substantial as they are reputed to be. It is because the program is not being followed according to the best rules and practices as set out by Google. Obtaining a good tutorial that will walk you step by step through the process of identifying potential revenue sources and place the appropriate ads will mean more profit for you in the long run.

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Google Disavow Links Tool Now Available Wednesday, Oct 17 2012

The long-awaited Google Disavow Links Tool is now available. Google’s Distinguished Engineer Matt Cutts announced the new Google Webmaster Tools feature today during his PubCon keynote, urging all SEOs and webmasters to proceed with extreme caution.

Cutts said the goal with the launch is to keep the tool simple. To disavow links, all you have to do is upload a text file, with one URL per line (full domain or specific page), of links you want Google to ignore. These are the links pointing at your site that you’re telling Google that you don’t trust.

“Most sites shouldn’t use this tool,” Cutts said. “Use caution. Don’t just start disavowing links. Please start slow.”

Cutts said Google will look at links you want disavowed as a “strong suggestion.” It can take several weeks to be disavowed, and he said ideally you should make the effort to remove the bad links from the web, but this tool is for those backlinks you are unable to remove.

Cutts said the tool is meant to help websites trying to clean up paid links, either done through previous bad SEO practitioners, or if they have perhaps recently bought a domain that has existing on-page and/or off-page SEO issues.

How it works:

• Go to Google Webmaster Tools.
• Select your website.
• Google will prompt you to upload a plain text file with the links you want to disavow.

Here’s a sample file:

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How to Avoid Hiring a Bad SEM Vendor Saturday, Sep 15 2012

The search engine marketing (SEM) space is hot and growing hotter every day. The massive migration of advertising budgets from traditional channels to online marketing has brought many new players, and hoards of salespeople too.

Buying SEM services can be tricky in the best of circumstances, given how new and complicated the industry is. To make matters worse, guarantees are prohibited (to various degrees) by Google, Facebook, and Twitter. So how does a small business owner know a good SEM proposal from a bad one?

1. Don’t Purchase on Price Alone

Picking the lowest bid for anything is only logical if the deliverables are exactly the same. In SEM, this is rarely the case.

A small business owner may be comparing a standalone SEO proposal with an integrated online presence pitch that includes SEO, PPC, social media, and local map optimization. Even among SEO proposals the targeted keyword space is monumental, as marketing costs vary widely based on levels of competition and potential economic value.

The purchaser needs to have at least some understanding of what they are getting. And unlike many other industries, buyers can’t rely on a money-back guarantee for protection.

2. Make Sure Deliverables are Clearly Articulated

The strong SEM proposal will clearly outline the deliverables and timeline. While this may sound simplistic, many proposals are vague about what work is actually done.

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Google Pagerank From A to Z Thursday, Sep 13 2012

If you’re a website owner and you’re trying to get organic search engine traffic then you’ve probably heard the term “Google Pagerank”. But what is Pagerank and how does a websites pagerank effect search engine rankings? In this article I’ll address those questions and try to give you some insight into this often confusing topic.

What is Google pagerank?

web link

Google developed the “pagerank” system several years ago for the purpose of gauging how “important” a web page is. The higher the pagerank, the more “important” Google thinks the webpage is. Google uses this gauge as a part of its ranking algorithm.

Where does pagerank come from?

Pagerank is all about webpages linking to other webpages. You see, every page that Google indexes has a pagerank value associated with it. Every time one page links to another page, a portion of that pagerank value “passes” to the page it links to. Higher ranking pages, pass more pagerank to the pages they link to.

What happens is, when one page links to another page, it’s kind of like the page that does the linking is voting for the other page. So to get pagerank to your webpage, all you have to do is get other pages to link to it.

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When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation Wednesday, Sep 12 2012

I had the opportunity to meet a few of the folks from DataPop at SES San Francisco this summer. Not one to judge after just one meeting, I knew I needed to speak with them again. I had a bone to pick.

It wasn’t the first time I’d heard of the relatively new LA-based company, who call what they do “Creative Science.” Web marketing veteran Bryan Eisenberg told me months ago, “You have to see what these guys are doing.” (When he talks, I tend to listen.)

And what do they do, exactly? They use big data and technology to generate PPC ad creative. That is, their software actually writes the ad copy, based on the mass of information at their disposal. As a writer, I had a big problem with this.

In a recent conversation with DataPop’s Tal Halpern (Marketing) and Dave Schwartz (Client Services), I had the opportunity to pick their brains. Big data has been a fascination of mine for a while now and here are these two, telling me it actually means they don’t even need human writers anymore. I don’t know if I can get onboard with this at all.

Many moons ago, I worked with a lot of affiliates, writing their ad copy and creating e-books. I belonged to quite a few forums and had a pretty great community of writers around me.

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