Earn Money on the Web Through Web Advertising Sunday, Oct 7 2012 

One of the easiest methods to make money on the net is by means of Internet Advertising. Anybody could do this. Internet knowledge helps, but yet it is not necessary to get going. In actual fact, the operation of Advertising on the internet is generally figured out as you go along.

Hundreds and hundreds of people today generate income online via Web advertising. If you are not Web savvy, the easiest way to think of this procedure is simply by comparing it to television.

Television shows make money by way of showing ads. The cash comes through the commercial advertisers. Business advertisers compensate to have their own advertisements run throughout a particular tv program or time slot. As a rule they do so because they feel as if this particular program or time slot will likely have the best market for their particular product or service.

Internet Advertising is considered the Web equivalent of tv advertising. You are merely furnishing a message board on which marketers will advertise their own product or service. As an alternative to making a television show, though, you make a website.

You don’t have to even make a website from scratch to try to make cash online by way of Advertising on the internet. You can simply sign up for a cost-free website hosting program, like a weblog. (Simply make certain the blog website is actually capable of enabling you to run ads within your blog.)

It’s ideal if you purchase your own website name which will correspond with your blog. This isn’t completely necessary, but it does help to protect your own financial concerns. This also helps with seo, which will help customers find your website more quickly.

After that, choose a subject or style for the purpose of your site/blog. It’s best to stick with one particular subject: “Organic Farming” is one example of this. Grant your blog some sort of name that would be reflective of the topic. This also aids in search engine optimization and even with luring marketers whose products/services are related to your website’s topic.

At this point you will need to produce plenty of subject material for your site/blog. Generally you do this by just writing articles which are based on your own topic. An “Organic Gardening” blog would possibly produce and publish content relating to the vitamins and minerals of organically grown vegetables, the perfect dirt to nurture certain foods in, or perhaps the simplest way to start an natural vegetable company. Plan to publish a minimum of two short articles (350-500 words each) to begin with.

At this point, sign on through an Internet Marketing program. Every one of the big search engines (such as Google, AOL, etc.) have their own individual marketing programs. Also you can sign up with an affiliate marketer, for example Amazon or Clickbank. Seek to go for an online marketing application which focuses on the ads that show up on your site to the subject(s) of the website.

The company you ultimately choose will give you a distinctive line of html code. You merely embed this code into the site’s html and advertisements will begin running. You will be making money whenever visitors to your site click on these advertisements.

The more specific the advertisements are to the topic of your site, the more inclined your website visitors are going to be to mouse click on them. The more these people click, the more cash you are making.

You’re likely to boost your Web advertising profitability if you supply brand new information to your site consistently. To really make cash online, plan to publish new content articles at least one time weekly. It will help boost your ratings in the various search engines, which in turn drives even more prospects to your blog.

SES San Jose Day 1 – Advanced Paid Search Techniques Friday, Sep 21 2012 

The first of four speakers was Eduardo Llach, Founder and COO of SearchRev. Eduardo was so hurried because each speaker had 10 minutes to present, therefore it made it hard to follow all that he was saying. And he had some great tips to share! His key message was the idea of multivariate testing elements in campaigns. He has developed a science around testing multiple elements such as syndication, geo targeting, keyword match type, and day parting down to the keyword itself. He gave examples of each:

1. Syndication: testing the conversion rate of content syndication against the other elements. Does content match perform better in other geographic areas?

2. Geo targeting: testing geographic locations. He mentioned that country mapping is very accurate, state mapping is 50% accurate and city mapping is even less accurate, possibly down to 25%. So watch those city campaigns closely. He also suggested grouping metro areas together to improve mapping accuracy.

3. Keyword match type: using all match types in campaigns. Does phrase match outperform exact for a particular keyword?

4. Day parting: bidding up or down during a particular time period. So if on Monday his click rate goes up 40%, he bids up 40%. He runs his campaigns in shifts such as Monday am till 4pm and 4pm till midnight. He said with day parting you can learn on Google and apply to other networks. (more…)

6 WAYS TO GROW YOUR FACEBOOK LIKES Thursday, Sep 20 2012 

Facebook has recently announced its intention to clear brand pages of fake likes – those purchased to inflate a brand’s popularity on the networking site. These are typically likes that are created by bots or duplicate accounts. Purchasing Facebook likes has been easy up until now and a practice that many businesses have considered if only for appearances sake. While it may help to create the (false) impression of a brand leader, having a page littered with fake likes can lull your social media efforts into a false sense of security by concealing the true number of fans in favor of your social networking presence.

With Facebook set to clean house and remove automated likes (which it deems a violation of its terms of service) now is a great time to focus on real likes and how their actual numbers can be increased. If you’re fearful of Facebook stripping your page of a number of fans, take remedial action as soon as possible by launching a counter initiative to replace what may be lost with real brand advocates.

1.      Go Back To Basics

There are lots of day-to-day opportunities to generate real Facebook likes which require almost no effort. Thanks to the complexities of the modern search engine marketing landscape, many of the basics are easily overlooked. Fortunately, Facebook provides business pages with a choice of readymade buttons and HTML (more…)

Frenemy At The Gates: Influencing Quality Score Wednesday, Sep 5 2012 

Quality Score is one of the most important indicators of how Google perceives the advertisements you are using in their AdWords program. Ranging in number from 0 to 10, the Quality Score given to your advertisement will greatly influence its placement in the Google network, making it imperative that you pay attention to what influences this score and work hard to address any issues that your ads may have in relation to it.

In this very detailed article, David Rodnitzky updates and expands upon his earlier (Fall 2009) piece titled “Get Google’s Seal Of Approval And Avoid A Smackdown.”
At least a dozen factors influence Quality Score, but relevancy is the ultimate cornerstone. Rodnitzky looks at four of the most influential factors — Query (more…)

Eight Types of Links (External or Internal) that Will Harm Your Site’s Rankings Friday, Aug 31 2012 

Online Marketing/SEO

Unnatural linking warnings via the Google Webmaster Tools are quite common now. A lot of SEOs and webmasters have been receiving such notifications through their GWT accounts. However, analyzing a site’s backlinks profile is not a cakewalk, particularly when you have tons of them. In any case, bad links (whether internal or external) can do serious harm to your website’s or blog’s search rankings. That’s why it’s vital to put things in order before you get the much-feared Google slap.

web link

web link

Whether externally or internally, there are some specific types of backlinks that you should avoid at all cost. Given below are eight of such links that can quickly impact the rankings of your site negatively in search engines like Google.

1. Irrelevant Links
Whether it’s about linking out or getting linked, links have got to be relevant. After Google rolled out its Penguin update, link relevance has become an issue you can’t ignore anymore. Links that fall outside of your own niche are considered to be irrelevant by Google because they are not of any help to the user.

What benefit does a blog that caters to the SEO industry intend to bring to its target audience by linking to or getting linked by an “obscure sport bike lights site,” for example? Trying to build backlinks from sites with a high page rank that don’t fall under your niche, therefore, is an unethical SEO practice.

Whether you link to someone or somebody links to your site, link relevance must never be ignored. Period.

2. Paid Links
Buying links to blast your way to the top of Google search engine results is a serious SEO crime. John Mueller, a popular Googler, made it quite clear that if you have been buying links for the last three years, you should go back three years and get those paid links removed. John further advised not to wait out search rank penalties, as it can take months or years to recover.

3. Link Farm Links (more…)

Next Page »