In another of what Google calls their “spring cleaning” announcements, the web/mobile/media/social/search giant revealed more services are getting the axe, including their personalized homepage, iGoogle.

“With modern apps that run on platforms like Chrome and Android, the need for iGoogle has eroded over time, so we’ll be winding it down,” wrote Matt Eichner, GM of Global Enterprise Search. Users have until November 1, 2013, to export their data, but the mobile version will be retired July 31 of this month.

The imminent death of iGoogle, he wrote, is part of their need to focus (that’s an understatement) and comes after 30 other products have closed or been folded into other Google services since last fall. And there are already plenty of complaints from upset iGoogle users, Search Engine Roundtable reported.

The iGoogle service, officially announced in 2007, allows users to create a personalized dashboard with “gadgets” such as headlines, weather, games, movie showtimes, and more. The personalized home page debuted two years before that and was touted as Google’s fastest growing product in 2006.

Also on the chopping block this time around: (more…)