SEO Basics: 8 Essentials When Optimizing Your Site Thursday, Apr 18 2013 

E-Commerce Website Design , , , prowebmn 10:18 am

Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.Web surfing

What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?

During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the following analogy:

“Skipping the basics and spending all your time and money on social and ‘fancy stuff’ is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne,” Shelby said.

Although the Introduction to SEO session was intended for industry newcomers, Shelby’s tips offer important reminders for even experienced SEO professionals who have been optimizing sites for years.

What is SEO, Exactly?

The goal of foundational SEO isn’t to cheat or “game” the search engines. The purpose of SEO is to:

  • Create a great, seamless user experience.
  • Communicate to the search engines your intentions so they can recommend your website for relevant searches.

1. Your Website is Like a Cake

Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash. (more…)

 

The impact of links to websites ranking results Wednesday, Jun 27 2012 

Minneapolis Web Design and Minnesota Web Design and Rochester Web Design and Twin Cities Web Design and Uncategorized and Web design skills and Web Designers MN , , , , , prowebmn 4:48 pm

Web design skills

Do not apply the tools to automate the registration link, because it could be an end to your website when the search engines that you are spam. Remember, your goal is the number of visitors, the position of the tag and the rapid development of the site.

The link to (inbound links) can make your site what?

The link to (inbound links) are links from other sites pointing to your website. The quantity and quality of links to (inbound link) has become one of the factors (coefficients) most important in the ranking algorithm of Google, Yahoo, MSN, Ask / Jeeves and other search engines for the other. It is a simple principle. If there are 2 identical sites but differ in the number of incoming links, the page that has links to many more will have a higher ranking.

However, it is not necessarily present on the internet when filled with advertisements for free registration link. In fact, most of them are just FFA (Free for all). We are born with one main purpose: To collect personal data, the data of your business to cater to the advertising or spam (spam email).

These days, it is not enough when there are multiple input links. The quality of the new link is more important. A link that contains the keywords that you want to rank highly in the link text much better than the text link “click here” or just a URL line. A link from a site that has a related theme much better than links from unrelated sites or link lists.

You will benefit much from those linked to (inbound links) Good:

These sites send you a new visitor through these links. If you have 500 links to your website and a website and sent an average of only 3 visitors per day will have some 1.500 visitors per day.

All the major search engines use link popularity to rank web pages. If your site has a high link popularity, then you will have high rankings on search engines. To improve the link popularity of your (and to improving the ranking index), you must have linked to (inbound link) well. The exchange reciprocal links with other sites will build a large link directory. It is also a rich source for your customers.

The link to (inbound links):

– Need to come from the relevant Web page.
– This should include the keywords you want to rank high in search engines.
– Do not place the same link text to 100% at all sites. This will not be considered natural for the Search Engine.
– Should contain different text links but relevant to show the search engines that your website has valuable information about a particular subject. (more…)