How do we, as search marketing professionals, defeat the legacy of spam? The industry’s reputation affects all of us, and the question demands an answer. Before we defeat the legacy, however, we need to look at how the legacy came to be.
Years ago, your link building strategy may have consisted of generating about a thousand spammy links while playing a round of golf. In those days, you could submit a few keywords to certain websites, pay some cash, and head out for the afternoon. By the time you returned, a ton of links had increased your client’s search rankings.
You were happy. The client was happy. It was that easy.
Many of us have drastically changed the way we build links since then, but those link building practices were completely normal not so long ago. They were easy and they got results.
We now live in different times, but the way SEO professionals operated just a few years ago has created a powerful legacy in our industry: the legacy of spam.
Every Saga has a Beginning
The legacy of spam didn’t build itself. We built it. (more…)
Web Design Skills 